Asana Consulting

About Larry Berger, Asana Certified Pro Consultant

Larry Berger , is one of just a few leading Asana consultants worldwide, and an expert in Asana usage, workflows, and API. He is a project and staff manager with over twenty years of enterprise (Fortune 500), small business, and freelance experience.

  • One of the first Asana Certified Pro Consultants worldwide; certified during pilot program
  • Early Asana adopter in 2012, longtime Asana consultant, beta tester, and friend of Asana
  • Creator of the versatile and popular Asana2Go app: over 7k installations and all 5-star reviews
  • Asana Community Forum Leader and active contributor
  • #1, even ahead of Asana personnel, in Forum posts read (66k+) and viewed (12k+)
  • In the top three, besides Asana personnel, for likes received (2k+) and replies (1.5k+)

Larry's background is in project and staff management of complex, startup- and enterprise-level software design and development. He has held lead roles as information architect, interaction designer, usability specialist, and developer.

"Larry introduced Asana to our firm and it has immeasurably improved our ability to be consistently focused, organized and effective in managing work across the company. Now we can't imagine business without it. Larry's customized demos were instrumental in getting our CEO to be an initial champion of the tool. He was a hands-on trainer for our early adopters and created self-study tutorials that are the foundation for how we on-board new users today. He helped us develop the architecture for complex initiatives and created project templates that helped us get off the ground."

Senior Executive, $6B+ San Francisco Bay Area investment management firm

Asana Consulting / Training / Integrations

We begin with an assessment: Do you even need a consultant? If not, I'll tell you so and point you to Asana’s extensive self-study content.

Asana can be likened to a workshop of power tools: It offers many powerful features with few prescribed solutions, especially for your unique needs. I can help you navigate Asana's landscape to deploy appropriate, creative solutions.

I'll demonstrate alternatives from my library of customized workflow solutions and help you select from among them to put in place an architecture that will meet your goals while avoiding rework and dead ends.

Here are some ways we work with clients:

"In one session, Larry taught me tons and simplified and improved my workflow process to keep my shop floor running smoothly during maternity leave!"

Katie Gong, Sculptor, Woodworker and Designer, Katie Gong Design
  • Leverage your investment in Asana and improve productivity
  • Streamline your existing Asana workflows
  • Do more with Asana throughout your organization
  • Train your Asana users cost-effectively using Larry's custom training plan
  • Create and implement Asana deployment and onboarding plans
  • Work alongside your team; ensure best practices take hold
  • Implement off-the-shelf Asana integrations with your favorite applications
  • Design and implement no-code/low-code integrations facilitated by tools such as Zapier and IFTTT
  • Non-profits: I'd like to work with you pro bono or at a reduced rate

Why Asana Consulting?

Asana is a deceptively simple app that offers remarkable power and benefits for: individuals, teams, and entire organizations. Most clients I encounter are only seeing a fraction of the potential value from their Asana implementation. They're unaware of the vast range of solutions, workflows, and features Asana provides.

Even just comprehending what Asana can do is a struggle for many. I present Asana as:

  • Work management and tracking: Bread-and-butter Asana usage to know who's doing what by when, eliminate work about work, and prevent tasks from falling through the cracks
  • Project management: Complex or simple, no project manager required; what's the status, what's next, and what's left to do
  • Workflows/pipelines/mini-applications: Streamline and standardize processes, e. g., an editorial calendar, recruiting tracker, or approach to manage 1:1s with your staff
  • Information repositories: E. g., department policies/procedures, project documentation, even a lightweight CRM

When so many needs can be so well-accommodated by Asana, many benefits accrue if you more fully utilize Asana, perhaps even eliminating redundant apps from your tool landscape:

  • Greater productivity
  • Enhanced collaboration
  • Clarity and simplicity
  • Accountablity
  • Reduced costs

Our Asana Consulting services will enable you to unlock these benefits quickly, effectively, and comprehensively with best-of-class workflow solutions from one of the leading Asana Certified Pro consultants worldwide.

Your one-hour JumpStart provided many rich insights and I will keep building on the help you provided. So far, I’ve incorporated Milestones and Status Updates to our heavy project workload. This has allowed me a better understanding of what’s happening at any given time. I look forward to working with you again.

Flexible Reporting with Asana2Go

Larry conceived, designed, and developed the Asana2Go app which allows you to copy, export and print from Asana flexibly. It is free for most private and commercial use, well-reviewed (all 5-Star ratings), and popular (over 7k installations).

Learn more about Asana2Go

"Ground-breaking . . . [A] great reporting tool."


"It does reporting just the way Asana should be doing."

"Really impressed. . . . [A] lot of requests . . . will be solved by this tool."

Various members of the Asana Community Forum

Featured Articles and Videos by Larry

See our articles at Trilogi's Medium publication and our screencast demonstrations and how-to videos at Trilogi's Youtube Channel.

Architectural Balance in Asana (Ebook Free Chapter)


This chapter helps you decide how to set up your work in Asana.

Asana often provides more than one way to accomplish something. This is good: we can do more with Asana as a result. But there’s a downside too: How can we avoid less-desirable solutions, and especially ones that even may lead to dead ends?

“Should I make this a Project or a Team?” This question, and others like it, comes up often when starting something new in Asana, for both novices and experts alike. And it’s really just the tip of the iceberg.

How can you envision the structural, big-picture view of what you want to accomplish and translate that into an architectural framework in Asana that will enable your workflows, processes and information repository needs durably and flexibly, now and as they scale?

Creating Goals (OKRs) in Asana: Clarification and Best Practices


This article offers some helpful explanations and simple best practices to pave the way for putting Asana’s Goals feature to immediate use, especially for OKRs (Objectives and Key Results).

Asana2Go: Instant Slide Presentations from Asana

Article w/video      Video Only

Create and deliver rich slide presentations from your Asana tasks. Turn your Asana tasks into an attractive, interactive slideshow (or a nice PDF of your slides). There’s even an integrated speaker notes facility.

Get 10% Off Your Asana Plan and a 30-Day Free Trial

Try Asana for free with this unique link in a desktop browser (not mobile) to get the benefits if you're new to Asana, use a domain-specific email address, and after free trial decide to pay for an annual Asana subscription by credit card within 60 days of completing the form.

You may be able to receive 10% off your annual Asana plan (Premium or Business) and/or get a 30-day free trial of Asana Premium.

As an Asana Certified Pro Consultant, I have an affiliate relationship with Asana that may entitle you to these benefits, and may also result in compensation to me for referring a new customer to Asana.

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